AnalyticPRO
AnalyticPRO will provide actionable insight and real-time intelligence through data mining and analytics.
In this rapidly changing marketing landscape a more sophisticated approach for list selection is necessary and Healthcare Data Solutions must be a total solutions provider. Our customer’s marketing questions need to be answered.
- Who should we contact and in what order?
- What type of offer should we use?
- Which distribution channel will result in a higher ROI?
- With Market and Customer Behavior changing every day, how do we pursue success?
- What are the top 100,000 names that you must contact next week?
By analyzing a company’s current customer data, AnalyticPRO will uncover hidden patterns and pinpoint characteristics that distinguish their current clientele. This information can be utilized to identify likely responders effectively and efficiently. Marketers can often achieve 40 - 60% increase in response rates in their marketing programs in addition to lower costs.
AnalyticPRO Gold
Descriptive Reporting provides the user with a 360 degree view of their customer database in a very economic fashion. These Reports can facilitate improved targeting of prospect lists; therefore, increasing response rates, by helping you understand who your current providers are, and select your potential prospects utilizing a list selection strategy to target the best prospects from HDS databases. The reports provided consist of an easy to interpret presentation including a summary of findings and geographic mapping of your current providers.
AnalyticPRO Platinum
Predictive Modeling is a powerful statistical technique that identifies the combination of characteristics that best predicts or maximizes a specific behavior such as response to a mailing. The combination of characteristics is presented as an algebraic equation that then becomes a valuable tool to score and “rank” a customer or Prospect database, such as the PhysicianPRO Database.
Descriptive and Predictive statistics can significantly enhance the list selection process by adding an element of science.
Today, Healthcare Data Solutions can answer your complex marketing questions.
Find out how AnalyticPRO can give you the competitive edge. Contact us today.
