Business Intelligence for Healthcare Providers
Healthcare Data Solutions, headquartered in Orange County, California, is a nationally recognized provider of healthcare business intelligence services and healthcare marketing information. Our comprehensive coverage and insight into healthcare provider and prescriber data, including places of business and medical licensing information, make us a key partner in internal verification and validation processes and contribute to the continual improvement of business intelligence, compliance efforts, efficiency and return on investment for healthcare marketing organizations.
Data Hygiene
To reduce mailing and postage costs and streamline mailing efficiency, it is important to maintain data hygiene by cleansing, standardizing and eradicating duplicates from mailing information. HDS uses the latest USPS and proprietary postal software to maximize deliverability and mailing-cost efficiency.
What’s more, HDS can process a client’s customer master to assist in increasing efficiency and accuracy for a variety of functions, including prescriber and physician validation, pharmaceutical validation and aggregate spend tracking.
Custom File Appends
Append your customer file with key data elements to improve ease of contact and enhance your ability to analyze both sales performance and marketing impact.
Our custom file enhancement services allow healthcare marketing professionals to append the following information to customer files:
- Postal address
- Phone number
- Specialty
- Office manager by name
- Fax number
- Total number of providers or employees
- Email address
Merge/Purge
This service allows you to integrate your customer data with HDS prospect lists, assuring that you will only be charged for the unique healthcare provider names that are added to your file. Deliver different messages to customers and prospects to improve response and customer retention, while suppressing those records you do not want to market to as part of industry best practices.
Aggregate Spend Tracking
Healthcare marketing organizations can quickly and easily build an aggregate spend tracking program with HDS PrescriberPRO data, offering clients comprehensive and accurate information with which to implement and execute compliance initiatives.
Real-Time Data Services
Improve your organization’s business intelligence in real time with HDS’ Web-based data services. With HDS’ Web services, your organization will receive the most accurate and up-to-date AnalyticPRO, our extensive data audits provide clients with a report card on existing house files, including a careful evaluation of what information you have versus what information you think you have versus what information your users are actually searching for. Armed with this knowledge, we can then draw up an action plan to get your database of healthcare provider leads exactly where you want it to be.
To learn more about healthcare business intelligence improvement services or how to increase the efficiency and accuracy of your validation, compliance and healthcare marketing initiatives, contact Healthcare Data Solutions today.
